The U.K. plays no games when it comes to their advertising standards! They once again banned another form of advertisment.
Earlier this month, Marc Jacobs' perfume ad with Dakota Fanning was banned and now Hailee Steinfeld's Miu Miu campaign was banned because they deemed it irresponsible.
They did not like the image of the 14-year-old actress sitting on unsafe train tracks while wiping away what could be tears from her eyes because it depicted a child in an unsafe location. I think I can see their point...I think they might think that if they allow this photo to be seen by girl/boys they may try to do the same and may end up hurting themselves.
Prada did try to argue to keep the photos, saying this photo is "part of a serious, high-fashion campaign" and their work was "based on the set of an imaginary film."
Prada also claimed that it was clear that Steinfeld "could have easily moved from where she was sitting because she was not restrained in any way", but the ASA ruled that the potentially hazardous railway setting was "irresponsible" considering her age.
Miu Miu's new ad campaign wll be featuring model named, Guinevere Van Seenus, who, is 34 years old.
Although I am a serious advocate of artistic expressions, I do believe that we have a responsibility to the people that view the images and may interpretation.
What do you think? Share your thoughts...