A trend that seems to be taking off is African print clothing with very feminine and timeless silhouettes for the modern woman. There are a few fashion designers that have picked up on this trend that includes Boxing Kitten (Solange and her sister, Beyonce, love their clothing) and Ashanti Lou Footwear, but the ones that are starting a buzz is the sister team of designers of Aso Damisi (ah-SHAW DAH-me-see).
The company was created by two sisters, Moriamo Johnson and Latifat Obajinmi . Both sisters were born in Nigeria, and they relocated to the United States at a very young age with their family. Moriamo and Latifat originated from the Yoruba speaking tribe in the West African nation. In the Yoruba language, "Aso" means cloth or clothing and "Damisi" means prosperity.
When I first met the sister team, it was at my event, Walk the Talk Exclusive Fashion Event. I had heard the little buzz but I was not aware of the fashion forward trend that they were creating that seems as if it will last a lifetime. I was very interested in the sister team because of how nice and genuine they are. Their aura is calm and friendly, and they seem very open to ideas of fashion, beauty and all things feminine. After seeing their clothing featured in a few fashion shows including Philadelphia Fashion Week, and getting a glimpse of their fashion close-up and personal, I fell in love with the rich color choices and patterns that are subtle yet daring, their modern yet timeless cuts, and their always soft yet fancy presentation.
Just recently, they won a wonderful opportunity to work under the umbrella of The Philadelphia Fashion Incubator at Macys. The PFI is a 501(c)(3) non-profit organization, devoted to fashion design in Philadelphia. Launching in March 2012, PFI is a one-year program that features 4 annually-selected Designers-in-Residence (DIR), who will have access to office and design/work space, a showroom, curriculum, mentoring, and other important resources all within Macy’s Center City in an effort to help them launch and further grow their companies in the City of Philadelphia.
They both share true passion for fashion and entrepreneurship. As self-taught designers, they show a great enthusiasm for the future of fashion adding the rich culture of their African ancestry.
I had the chat with Moriamo, because both minds think alike, and she shared with me the love that they have for fashion, the customs of African fashion and what we can expect from them in the future.